Foremost online marketplace that enables buyers and sellers to meet and exchange goods and services, Jiji and foremost car swap, buy and sell platform, Cars45 who are two of the most prominent names in the Nigerian automotive marketplace have entered a strategic partnership with GAC Motor Nigeria, a leading automobile manufacturer.
By enabling people to buy new GAC cars on the Jiji platform and bringing in used GAC cars for resale on Cars45, the partnership also aims to provide comprehensive solutions for both buyers and sellers. This strategic alliance aims to reshape the automotive industry landscape by offering Nigerian car users unprecedented access to brand-new and used GAC Motor vehicles through Jiji and Cars45’s extensive platforms.
The partnership signing ceremony, held on the 18th of May 2023, marked the beginning of an exciting chapter in the automotive sector.
Yuliy Shenfeld, the Director of Operations at Jiji Africa, expressed his excitement about the partnership, labeling it a “freeway agreement”. He highlighted Jiji’s position as the largest online marketplace in Nigeria, particularly in the car category, where they have been delivering affordable cars to households for over eight years. Shenfeld emphasized the role of Cars45 as a leader in quality inspection within the industry, which played a significant role in bringing about this integration with the esteemed GAC brand.
Shenfeld acknowledged GAC Motors’ standing as an interesting and influential brand in the Nigerian automobile industry. He commended their vehicles for their advanced technology and affordability, noting that one of GAC Motors’ missions is to ensure that every household in the country owns a GAC car. Recognizing the potential of this mission, Shenfeld emphasized that partnering with industry giants like Jiji and Cars45 is the best way to achieve it.
Mr Jubril Arogundade, GM Commercial of CIG Motors, the sole distributor of GAC Motor vehicles in Nigeria, expressed his enthusiasm for this ground-breaking collaboration: “We are proud to partner with Jiji and Cars45 to bring the exceptional quality and performance of GAC Motor vehicles to Nigerian car users. Together, we will revolutionize the automotive industry and provide unforgettable driving experiences. We are confident that this partnership will boost the automotive industry and enhance customer experiences. With Jiji and Cars45’s expansive reach and GAC Motor’s exceptional vehicles, Nigerian car users are in for a treat.”
Maxim Makarchuk, COO of Cars45 and Head of IR at Jiji expressed his enthusiasm for the collaboration: “Today marks a significant occasion as we seal the partnership between Cars45 and GAC Motors. This collaboration represents a pivotal milestone for both companies, uniting our expertise in the used car market with GAC Motors’ exceptional range of vehicles.
“Together, we embark on a journey filled with limitless possibilities. We are excited about the future and the unparalleled services we will provide as we combine our strengths and expertise. Let us transform the automotive industry and create an even better car buying and selling experience for all. At Cars45, we have earned a reputation for our unique selling points, including transparent and fair pricing, detailed and accurate inspection reports, and a convenient, hassle-free experience for our users. These qualities, combined with GAC Motors’ cars, well-suited for the African market, create a powerful synergy that will benefit our customers,” he said.
Maxim Makarchuk, the Chief Operating Officer of Cars45, elaborated on the partnership’s objective to bring more value to customers and provide convenient access to GAC Motors through their platform. Makarchuk identified three key decisions in a person’s life: choosing a spouse, selecting a place to live, and deciding on a car. He emphasized Cars45’s commitment to making the car-buying decision as hassle-free and convenient as possible, considering the challenges faced by buyers in assessing the condition of used vehicles. By displaying detailed information about over 5,000 cars on their platform, Cars45 aims to cater to the diverse needs of its users. Additionally, the partnership allows Cars45 to supply new GAC cars, combining exceptional products with effective marketing to provide customers with access to great options.
The partnership between Jiji, Cars45, and GAC Motors marks a significant milestone in the Nigerian automobile industry. Through this collaboration, they aim to provide consumers with verified cars, value for money, transparent documentation, and convenient access to GAC Motors’ exceptional range of vehicles. This industry-shaping initiative sets the stage for further innovation and advancements in the Nigerian automotive market.